Despite some brands starting to include measurement as a key element of their mobile strategy, many are still in the dark about the performance of their mobile campaigns, apps and sites. What do I need to measure and how? are some of the questions that come up often. There’s still lack of understanding about what [...]
Filed under: Mobile analytics, Mobile applications, Mobile apps | Tagged: bango, Campaign parameters, Mobile analytics, Mobile apps, mobile campaigns, mobile site | Leave a Comment »
