Monthly Archives: April 2009

If real-time reporting in mobile advertising is key, why aren’t more businesses demanding this?

Ben Tatton-Brown, CEO at Ringring Media has some interesting  insight into how brands and businesses measure the success of their mobile advertising and marketing – or not to be precise!  This post in MSearchGroove.com exposes a huge hole in the mobile … Continue reading

Posted in bad practice, mobile advertising, mobile analytics, mobile web | Tagged , , , , , | Leave a comment

Growth in Wifi usage continues but MNO connectivity soars!

Bango has released the latest data on the use of Wifi vs MNO connectivity by mobile phone users accessing the internet. Bango WiFi Market Data 1 Q09 While Wifi usage has continued to grow, a big surge in MNO traffic … Continue reading

Posted in mobile marketing, mobile payment, mobile web, off portal, Payforit, trends, UK mobile market | Tagged | Leave a comment