App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this month. Along came Apple and launched a highly successful iPhone App Store and now nearly all the major handset vendors – Nokia, RIM, Google to name a few – have or are jumping [...]
Filed under: app store | Tagged: app store, Apple, iPhone, mobile phone, Nokia | Leave a Comment »
App Stores for mobile phones do seem to be flavor of the month, judging by the announcements at Mobile World Congress this week. But what does this mean for developers and content providers who want to get a slice of the revenue pie? In the “good” old days, your app was sold by Handango or [...]
Filed under: Business, Mobile payment, Mobile web, Off portal, Trends | Tagged: app store, Apple, Blackberries, content providers, gPhone, Handango, Handmark, iPhone, mobile phone, Mobile World Congress, Nokia, Ovi, RIM | 1 Comment »
Last week Google launched Latitude – a logical extension of their excellent mobile maps application which allows you to share your location with your friends. It made me smile that the actual agreement you click is to share your location with “your friends and Google”, but are they really my friend or are they becoming [...]
Filed under: Mobile advertising, Mobile web, Trends | Tagged: advertising companies, Big Brother, friend, google, Google Maps, GPS, Latitude, Microsoft, privacy, Yahoo | 1 Comment »
There was an interesting debate on location-based mobile marketing at last week’s R/GA event , held in the agency’s New York office. The focus of the event was mobile analytics and the role it plays given that the established web analytics vendors can’t provide mobile tracking. More on that later. During question time, the topic [...]
Filed under: Mobile advertising, Mobile analytics, mobile marketing, Mobile web, Trends | Tagged: Adam Kerr, app, bango, Google Gears, Google Maps, gPhone, location-based, microsoft advertising, Mobile advertising, Mobile analytics, mobile marketing, opt in, R/GA, Steve Siegel | 1 Comment »
