“Mobile advertising for newbies” white paper

Bango will shortly publish a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile advertising but need some help. It is written by Peggy Anne Salz, chief analyst and publisher of www.msearchgroove.com. The “Mobile advertising for newbies” white paper provides hints and tips on running [...]

It’s just the Internet, stupid!

Just how different is the mobile web from the regular PC web?  As far as consumers are concerned, the mobile web is the PC web – just smaller.  When people are looking for services and content that match the immediacy and personal nature of mobile – up-to-date sports news, movie listings, dating sites to name [...]