It’s great to see top brands embracing mobile!

The presentation by AKQA Digital at this week’s Online Marketing & Media Show clearly demonstrated the exciting ways top brands are engaging with mobile.  It’s really great to see top brands embracing mobile! In particular, Dan Rosen, Managing Director of AKQA Digital talked about one of the biggest global sports brands Nike launching their Nike [...]

Could promoting a .mobi confuse consumers?

The survey today from dotMobi and AKQA Mobile showing a strong consumer demand for services on the mobile web raises an important question over what web address you put on consumer facing promotions.   I agree that promoting a .mobi domain makes it crystal clear to the consumer that the site is optimized for mobile – something that’s [...]