Why web analytics tools aren’t any good for mobile?

Posted on 20 / 03 / 08 by Sarah Keefe

During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn’t be used for the mobile web. 
Here’s why:
Current tools designed for PC web analysis simply don’t work.  Google Analytics uses JavaScript embedded in a website to measure visits.  Unfortunately the majority of mobile handsets don’t [...]

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US takes pole position in mobile advertising?

Posted on 6 / 03 / 08 by Sarah Keefe

Will the US lead in mobile advertising as they did in online advertsing 10 years ago?  If recent figures from Nielsen Mobile are anything to go by, the answer could well be yes.  According to their research 23 percent of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the [...]

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