Monthly Archives: March 2008
Why web analytics tools aren’t any good for mobile?
During a webinar we recently held on mobile analytics, quite a few people asked why existing PC web analytics tools couldn’t be used for the mobile web. Here’s why: Current tools designed for PC web analysis simply don’t work. Google … Continue reading
Posted in mobile analytics, mobile web
Tagged JavaScript, mobile, tags, tracking links, webinar
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US takes pole position in mobile advertising?
Will the US lead in mobile advertising as they did in online advertsing 10 years ago? If recent figures from Nielsen Mobile are anything to go by, the answer could well be yes. According to their research 23 percent of all … Continue reading
