It’s not Big Brother, but with the launch of Bango Analytics this week, mobile website owners will now get a unique view on who their visitors are and what they are doing. Also it’ll provide valuable information on how mobile ads are performing, right across different ad networks. All this is done without revealing any personal data.Many marketing firms have not taken the pluge into mobile advertising for the sheer inability to measure the effectiveness of a campaign prior to this point. This all changes with Bango Analytics – see what the media thought of the product:
Filed under: Business, Cool mobile stuff, Mobile web, Off portal
Attacking Google Mobile’s Achilles’ Heel – Analytics
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including th…